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Licensable BearTM Online Comic Sampler…

Saturday, March 19, 2011
Licensable BearTM Webcomic Preview

I’m happy to inform everyone that the first comic collaboration between Eisner-nominated (and all-around nice guy) Nat Gertler and myself is now available to view on the web. The story, Licensable BearTM, Finder of Lost Consumers, was originally published in the Licensable BearTM #2 comic (my first “mainstream” comic illustration work) and can currently be found in the trade paperback collection The Licensable BearTM Big Book of Officially Licensed Fun.

For the uninitiated Licensable BearTM is, literally, a Licensable Bear. In his own words, he’s “a complete image-based concept ready to be licensed for a wide range of products and multi-media applications, throughout the English-speaking world and beyond!” In other words he’s like a walking, talking Captain Crunch who has stepped off his cereal cover in search of bigger and better opportunities.

An odd premise for a comic to be sure but Nat makes it work time and time again by focusing on writing entertaining, fun (and, yes, sometimes even poignant) stories first that, secondly, just so happen to feature an aspiring marketing icon that likes to prattle on about “secondary branding possibilities.” The cumulative effect is that in between the laughs and compelling dialogue exchanges you’re actually learning useful information about private domains, intellectual properties and copyright infringement (topics that usually cause my eyes to glaze over under any other circumstances).

Anyway, that’s the reason I enjoyed reading and working on the series. Hope you find Licensable BearTM’s latest web appearance entertaining (and a bit educational) as well.